Cover art for Episode 4: Animism All the Way Down — AI, Technology as Magic & the Purity Trap

July 5, 2026

Episode 4: Animism All the Way Down — AI, Technology as Magic & the Purity Trap

This is the one where we mix the things you’re not supposed to mix, argue that the purity line around technology is shadow projection in an ethics

This is the one where we mix the things you’re not supposed to mix, argue that the purity line around technology is shadow projection in an ethics costume, and follow animism past the point of comfort: if it’s animism, it’s animism all the way down, or it isn’t animism at all.

The most charged question in modern practice: can you blend AI and technology with magic, or does it make you a charlatan? Drawing the Five of Wands reversed — passionate voices pulling in five directions with no one in charge — Matt and Jaye Anne argue the loud arguments against AI are mostly shadow projection: people meeting their own fear in a mirror that reflects both the self and the collective back at them. They dismantle the false-purity line and trace technology’s mystical lineage from Mesmer through electrical healing to the Flexner Report. Their longest episode.

In this episode

  • The card: the Eldritch Overload deck (Weird Works) and how to read reversals (resistance, shadow, twisting the knife)
  • AI as mirror: “you’re not really mad about AI — figure out what you’re actually mad about”
  • Provenance & purity policing: the sweatshop-mug thought experiment, the vaccine/abortion parallel, and “at what point am I entitled to a piece of your sovereignty?”
  • Individual vs. corporate: an ADHD plastic-bag rabbit hole on why personal purity changes nothing structural
  • Technology IS magic: Clarke’s law, a childhood Atari, 1980s BBS chat rooms, and a 2025 Commodore 64 next to the altar
  • Animism all the way down: Crowley’s definition of magic, AI-assisted astrology against a real ephemeris
  • The god of AI: “we sacrifice to the gods we create” — Mesmer, the Flexner Report, TechGnosis

Lines that landed

  • “People are encountering their shadow through technology right now. AI is doing a really interesting twisting of that knife, because it is a mirror.” — Matt
  • “You’re not really mad about AI. But you are mad. So figure out what you’re actually mad about.” — Matt
  • “At what point am I entitled to any piece of your sovereignty? And for what reasons?” — Jaye Anne
  • “If you’re gonna throw animism in my face, then it’s animism all the way down or it’s not animism.” — Matt
  • “AI is not going back in the tube. That toothpaste is out.” — Matt
  • “We chose science and technology as the new gods. And we sacrifice human lives to those gods every single day.” — Jaye Anne
  • “Technology and magic are likely to be indistinguishable in the future. We’re making a very hair’s-line slice right now by believing we can say they’re different.” — Jaye Anne

Referenced

  • The Eldritch Overload deck (Weird Works) — a tech-magic / cyberpunk deck that inverts the standard reversal meanings
  • Arthur C. Clarke’s third law
  • Aleister Crowley’s definition of magic
  • Erik Davis, TechGnosis
  • Franz Mesmer / mesmerism
  • Edgar Cayce
  • The Flexner Report (1910) & the AMA
  • The Commodore 64 reissue, Atari 2600, Q-Link “People Connection”
  • Demetra George (Hellenistic astrology)
  • Zelda: Skyward Sword

What we left unresolved

What you actually do with the unavoidable harm of any creation — and the honest admission the answer can be one thing this week and something else next. “Erase the line. What value was this line to me?”

Chapters

  1. 0:00 (YouTube · Spotify) — Cold open (music) & the howdy / y’all detour
  2. 3:33 (YouTube · Spotify) — The card: Five of Wands reversed (the Weird Works deck)
  3. 9:06 (YouTube · Spotify) — How to read reversals
  4. 17:10 (YouTube · Spotify) — AI as a mirror: “you’re not really mad about AI”
  5. 22:06 (YouTube · Spotify) — Provenance & purity: the mug, vaccines & sovereignty
  6. 32:14 (YouTube · Spotify) — Individual vs. corporate: the plastic-bag rabbit hole
  7. 41:04 (YouTube · Spotify) — Technology IS magic: Clarke’s law & the Commodore altar
  8. 56:02 (YouTube · Spotify) — Animism all the way down: AI in spiritual practice
  9. 1:08:33 (YouTube · Spotify) — The god of AI & the mystical history of tech
  10. 1:26:49 (YouTube · Spotify) — Wind-down: predictive brains, Skyward Sword & erasing the line

~1h36 · One moment: reading the deck’s grim reversed meaning, Matt mock-panics — “What are you trying to tell us, Deck?” — then, explaining floppies to younger listeners, “a floppy disk is a 3D print of the save icon.” The Five of Wands recurs in Episode 5.